Solutions

People counting with existing CCTV cameras

Accurate in/out counts for entrances and zones, using cameras you already have.

Camera-based people counting detects and tracks people crossing a virtual line at an entrance or zone boundary and counts them in each direction, providing footfall and occupancy data.

The problem

Footfall data is the basis for conversion rates, staffing and space planning — but dedicated counters at every door are costly, and manual counts do not scale.

How it works

  1. 1A counting line is defined at each entrance or zone boundary.
  2. 2People are detected and tracked across the line.
  3. 3Directional counts are aggregated per hour, day and location.
  4. 4Counts feed occupancy calculations and reports.

Existing IP cameras / NVR

RTSP / ONVIF streams

Edge device on-site

AI models + rules; video stays local

Events

Time, camera, zone, evidence frame

Dashboard, alerts, API

Notifications, relays, REST/webhook

Typical on-premise deployment. Cloud and hybrid options are also available.

What can be detected

  • Entries and exits per door
  • Footfall by hour and day
  • Zone-to-zone movement counts
  • Inputs for occupancy limits

Typical scenarios

  • Store and branch entrances
  • Hotel lobbies and restaurants
  • Factory gates and canteens
  • Event and exhibition areas

Deployment options

On-premise / edge

Analysis runs on hardware inside your network. Video does not leave the site; only events and metrics are stored or shared.

Cloud

Suitable for distributed, low-camera-count sites where central management matters more than keeping video on-site.

Hybrid

Video is processed on-site, while events, dashboards and multi-site reporting are managed centrally.

Working with existing cameras

  • Overhead or steep angled views at entrances give the most reliable counts.
  • Existing security cameras may need a different angle for doorway counting.
  • Most IP cameras and NVRs that provide RTSP or ONVIF streams can be connected, regardless of brand.
  • Before a pilot, sample footage from each candidate camera is reviewed for resolution, angle, distance and lighting.
  • Where a view is not suitable, the recommendation is usually to reposition the camera or add one — not to replace the whole system.

Integration

  • Dashboard and exports
  • REST API to POS, BI or building systems

Privacy and security

  • No face recognition is used in safety and operations analytics; events describe what happened, not who.
  • On-premise processing keeps video inside your network.
  • Evidence clips, retention periods and user access are configurable and should follow your GDPR/KVKK policies.
  • Workplace monitoring should be introduced with clear employee information and, where applicable, consultation with employee representatives.

Limitations

  • Groups walking very close together can reduce accuracy; this is validated against manual counts.
  • No identification of individuals is performed.

How a pilot works

  1. 01

    Discovery

    We agree on the problem, the owner, the sites and what a successful outcome would look like.

  2. 02

    Camera assessment

    Sample footage from candidate cameras is reviewed for angle, resolution, distance and lighting.

  3. 03

    Use-case definition

    Events, zones, rules, alert recipients and success metrics are written down before deployment.

  4. 04

    Pilot deployment

    Edge hardware or cloud processing is set up and connected to the selected cameras.

  5. 05

    Validation

    Detections are checked against reviewed footage; true detections, false alarms and misses are counted per camera.

  6. 06

    Report

    Results, limitations and recommended changes are documented and shared with all stakeholders.

  7. 07

    Rollout decision

    Based on measured results, you decide whether and how to expand to more cameras, sites or use cases.

Frequently asked questions

Can we use our security cameras for counting?

Often yes, if the camera covers the entrance at a usable angle. If not, repositioning or adding a camera at the door is recommended.

Does it store personal data?

Counting does not require identifying anyone. Retention of video and event data is configured with your data-protection requirements.

Start with the cameras you already have

Send us a few frames from your cameras and the problem you want to solve. We will tell you honestly what is feasible.