Store cameras are installed for loss prevention, but they also capture how customers move through the store and when service points are overloaded.
Analytics turns this into footfall, queue and occupancy data for operations, and adds safety monitoring for back-of-house areas.
Use cases
People CountingEntrance counts as the basis for conversion and staffing.Queue AnalyticsAlerts when checkout queues exceed a threshold.Occupancy & Density AnalyticsHeatmaps and dwell time for layout and promotions.Forklift–Pedestrian DetectionSafety in stockrooms and receiving areas.Fall DetectionAlerts for falls in aisles and public areas.
Things to consider
- Shopper privacy: counting and occupancy do not require identification.
- Entrance counting may need a camera angle different from security cameras.
Frequently asked questions
Does it identify customers?
No. It counts and measures movement anonymously.
Start with the cameras you already have
Send us a few frames from your cameras and the problem you want to solve. We will tell you honestly what is feasible.